Colin’s podcast website receives a lot of traffic, but few visitors are subscribing. He has a budget for three display ads to encourage people to return and subscribe. From his list of target groups, which two would be the least effective to target? Select the 2 correct answers, then submit.

The weakest choices are the broad prospecting groups, not the high-intent audiences that already interacted with the podcast site. Google Ads explains that audience segments can reach people based on interests, habits, and what they are actively researching, but a return-focused campaign is stronger when it uses your data from previous site interaction. Google Ads also states that website-visitor segments let ads reach people who have already visited the site, and automatically created segments can include users who abandoned a conversion path. Because the goal is to bring visitors back and get them to subscribe, people connected to TV podcast searches or general film-forum activity are less directly tied to that return-and-convert objective