Colin wants to build awareness of his movie review podcast. Which type of advert would be most effective in reaching a broad audience? Select the correct answer, then submit.

A visually led ad is the strongest choice when the goal is broad awareness because Display campaigns are designed to show visually engaging ads across millions of websites, apps, and Google-owned properties. That wider reach makes them better suited to awareness than a narrowly targeted text format. Showing popular episodes also helps communicate the podcast’s appeal quickly, which is important when people are discovering the brand for the first time. This fits Google’s guidance that visually engaging ads are effective for expanding reach and building awareness