Complete the sentence: Best practices for building a custom integration include standardizing your naming conventions, structuring data for segmentation, and ______.
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Correct answer: Choosing a consistent unique identifier for profiles..
Why this is the answer
In Klaviyo, a profile is the "source of truth" for a customer. To ensure that data from different sources (like your website, your mobile app, and your physical store) all lands on the same profile rather than creating duplicates, you must use a consistent unique identifier.
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