Content curation involves gathering and evaluating pieces of media from respected sources, and then sharing the most valuable gems with your audience. But modern social media professionals in larger organizations also need to gather, evaluate and share relevant content produced ___________.

Content curation extends beyond external sources for modern social media professionals, especially in larger organizations. They must also gather, evaluate, and share content produced within their own organization. This ensures a consistent brand message, leverages internal expertise, and promotes cross-departmental initiatives. While content from other industries, print form, competitors, or previous decades can be valuable for inspiration or competitive analysis, the primary focus for internal content curation is on the organization's own output to amplify its voice and reach.