Contoso Bikes wants to ensure that if one campaign is attracting a lot of traffic on a given day, it CAN take budget from other campaigns. Which budget type should they select? Select one option.

Explanation: The correct answer is **Shared**. Choosing a shared budget type allows Contoso Bikes to dynamically allocate budget across multiple campaigns based on performance and demand. With a shared budget, if one campaign is attracting a lot of traffic on a given day, it can draw from the shared budget pool to ensure continued visibility and competitiveness without compromising the performance of other campaigns. This flexibility ensures that Contoso Bikes can maximize its overall advertising impact by distributing budget resources according to real-time campaign performance and market conditions. Additionally, shared budgets simplify budget management by eliminating the need to manually adjust individual campaign budgets, providing a more efficient and streamlined approach to budget allocation. Therefore, selecting the shared budget type aligns with Contoso Bikes' objective of optimizing budget utilization across its various advertising initiatives.