Contoso Carpets have previously run search campaigns, but now want to get started with native ads. What actions should they take before getting started on a Microsoft Audience Network campaign? Select all that apply.

Before launching a Microsoft Audience Network campaign, Contoso Carpets should identify their key success metrics to define what a successful campaign looks like and how to measure it. They should also gather their campaign images, as native ads are visually driven and require compelling creative assets. Finally, evaluating their bidding strategy is crucial to ensure they allocate budget effectively and achieve their campaign goals. Building a keyword list is primarily relevant for search campaigns, not native advertising, which relies more on audience targeting and content relevance.