Contoso Furniture is running an online campaign with video ads and paying on a cCPV basis. What does "cCPV" stand for?

cCPV stands for Cost-per completed view. This is a common bidding strategy and payment model for video advertising campaigns where advertisers pay only when a user watches the entire video ad, or a predefined significant portion of it (e.g., 75% or 100%). This ensures that advertisers are paying for engaged views rather than just impressions or partial views, making it a more efficient way to measure ad effectiveness for video content. The other options are incorrect as "visit" is not a standard metric in this context, and "clicks-per" refers to a different type of metric related to user interaction, not cost.