Conversion value is…

Conversion value is the monetary worth assigned to a specific conversion action. This value helps businesses understand the financial impact of different conversions and optimize their marketing efforts for higher ROI. For example, a purchase might have a high conversion value, while a newsletter signup might have a lower, but still positive, value. The score given to a lead is lead scoring, not conversion value. The amount invested in a campaign is the cost, not the value of a conversion. The amount a customer spends on their first purchase is one type of conversion value, but conversion value can apply to many actions beyond a first purchase, such as repeat purchases, demo requests, or app installs, each with its own assigned value.