Cozy Coat Factory is a large chain retailer of discount fashions. Many of their stores are located within shopping centers and outlet malls. How should you input the business name of these locations in their bulk upload spreadsheet?
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Correct answer: Use the core business name, as it appears in the real world.
Why this is the answer
Google My Business guidelines emphasize using the business name exactly as it appears in the real world, on storefronts, websites, and branding. This ensures consistency and helps customers recognize the business. Including the shopping center name in the business name (first and third incorrect options) would violate this guideline and could lead to listing suspension or rejection. Adding a store code (second incorrect option) is also incorrect; store codes are for internal organization within Google My Business and should not be part of the publicly displayed business name. The core business name, "Cozy Coat Factory," is what customers look for and recognize.
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