Creative macros can be used to allow third-parties to view metrics to provide greater visibility into third-party creatives served through Amazon DSP.

Creative macros are placeholders within ad tags that allow dynamic information to be inserted at the time of ad serving. When used with third-party ad servers or measurement tools, these macros can pass data such as click-through URLs, cache-busting parameters, or impression tracking pixels. This functionality enables third-party vendors to independently track and verify metrics for creatives served through Amazon DSP, providing greater transparency and validation of campaign performance. Without macros, third parties would have limited or no direct visibility into these metrics, relying solely on Amazon DSP's reporting. Therefore, the statement is true.