Cristobal is an advertiser at a cold medicine brand.He wants to understand the time of day that shoppers purchase from his brand.Which insight would be best for Cristobal to review?

Timing insights provide data on when customers are most active and making purchases, directly answering Cristobal's question about the time of day shoppers purchase his brand. This information can help optimize ad scheduling and campaign delivery. Overlap reports show audience commonalities between different brands or products, which is not relevant to purchase timing. Demographic insights reveal characteristics like age, gender, and location of the audience, but not their purchasing habits throughout the day.