¿Cuál es la finalidad de la métrica Coste del tráfico en el informe de posiciones de Investigación orgánica de SEMrush? ¿Qué indica esta métrica?

The "Coste del tráfico" (Traffic Cost) metric in Semrush's Organic Research Positions report estimates the equivalent cost to acquire the same organic traffic through Google Ads. It calculates how much you would need to spend if you were to bid on the keywords for which your domain ranks organically. This helps quantify the monetary value of your organic search presence. Incorrect options: It's not a user-introduced value; it's a calculated metric. The screenshot is explicitly from the Organic Research Positions report, not Paid Search. It's not a Google AdSense budget calculation; AdSense is for publishers earning revenue, not advertisers spending money. It doesn't represent money earned from Google AdSense; it's an estimated cost for advertising.