Cuando ejecutas una auditoría de contenido ¿qué es lo primero que debes hacer?

The correct answer is "Escribir las metas / objetivos originales" (Write the original goals/objectives). Before diving into data collection or analysis, defining your content audit goals is crucial. This step ensures your audit is focused and provides actionable insights relevant to your business objectives. Without clear goals, you risk collecting irrelevant data or misinterpreting findings. "Recopilar métricas de engagement de las redes sociales" (Collect social media engagement metrics) is a data collection step that comes after defining your goals, as you'll need to know which metrics are relevant to your objectives. "Compilar todas las URL de contenido en una hoja de cálculo" (Compile all content URLs in a spreadsheet) is also a data collection step that follows goal setting; you need to know what content you're auditing and why before you start listing URLs.