Custom segments may be created using which criteria?

Custom segments in Google Analytics are powerful tools for analyzing subsets of your data. You can define these segments using a variety of criteria. Dimensions, such as "Source," "Medium," or "Device Category," allow you to segment users based on their characteristics or how they arrived at your site. Metrics, like "Sessions per user" or "Revenue," enable segmentation based on quantitative data. "Session dates" are crucial for analyzing specific timeframes, allowing you to compare performance over different periods. Finally, "Sequences of user actions" are essential for understanding user behavior flows, letting you segment users who completed a specific series of steps on your site, such as viewing a product page then adding to cart. All these options provide flexible ways to isolate and analyze specific user groups.