Dar ci is reviewing an overlap for herbrand and notes that one of the overlapping audiences has a size of 4.What does this indicate?

An overlap score of 4 indicates that the overlapping audience is 4 times more likely to be part of the selected audiences in the report compared to the average audience on Amazon. This metric helps identify highly relevant audience segments. It does not mean the audience is larger than a certain percentage of all Amazon audiences, nor does it directly quantify interaction likelihood with the brand. Instead, it measures the concentration or propensity of an audience segment to belong to the specific groups being analyzed in the overlap report.