Darius is an advertiser at an office supply company.He wants to reach shoppers that recently viewed detail pages of other products similar to his brand's offerings.Which audience would you recommend for Darius to leverage in this campaign?
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Correct answer: Audiences based on similar product views.
Why this is the answer
Darius should leverage audiences based on similar product views because this directly targets shoppers who have shown recent interest in products like his brand's offerings. This audience segment is highly relevant as these shoppers are actively researching or considering purchases in the office supply category. Audiences based on keyword search are too broad and don't guarantee recent engagement with specific product types. Lifestyle audiences are also too general and don't indicate immediate purchase intent for office supplies.
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