Darryl, an online jeweler, wants to tie his campaigns to actual products in his store. What should his first step be?

To tie campaigns to actual products, Darryl must first connect his e-commerce store to Mailchimp. This integration allows Mailchimp to access product information, customer purchase data, and order history directly from his store. Without this connection, Mailchimp cannot identify or reference specific products for campaigns like abandoned cart reminders, product recommendations, or targeted promotions based on past purchases. Creating an email campaign about upcoming changes or a landing page for products doesn't establish the necessary data link. Uploading individual images is inefficient and doesn't connect product data to campaign functionality.