Debbie is excited to plan budgets directly in DoubleClick Search. What is a best practice to help her get started?

Organizing campaigns with the same advertising focus into budget groups is a best practice because it allows Debbie to allocate and manage budgets effectively for specific marketing objectives. This approach ensures that campaigns contributing to a common goal (e.g., brand awareness, lead generation) receive appropriate funding, optimizing performance for that focus. Grouping all campaigns into a single budget group would dilute focus and make it difficult to prioritize spend for different objectives. Organizing by week is too granular and doesn't align with strategic budgeting. Grouping by geographic region might be relevant for some campaigns, but the primary driver for budget groups in DoubleClick Search should be the advertising focus to align with business goals.