Debbie wants to create a Google Display campaign for an online retailer using a Remarketing Audience. Which type of users can she expect to reach in the campaign?

This audience type is based on your data segments, which let Google Ads reach people who have already interacted with the business, including website visitors. For a retailer using this setup in Display, the audience is built from users collected through the site tag and audience rules rather than from inferred interest signals. That makes it a re-engagement strategy centered on prior site activity inside Audience manager. It is designed to reconnect with people who already visited the site, not to prospect for new users with similar behaviors or intent