Depending on the duration of your campaign, it is good practice to refresh your Lead Gen Form to help you optimize the data you're collecting based on lead quality feedback from your team.

Refreshing your Lead Gen Form periodically is a good practice, especially for longer campaigns. This allows you to incorporate feedback from your sales or marketing teams regarding the quality of leads generated. By adjusting form fields, questions, or even the value proposition presented, you can optimize the data collected to better qualify leads and improve conversion rates. For example, if your team finds that leads are consistently missing a crucial piece of information, you can add a field for it. Conversely, if a field is rarely filled out or doesn't contribute to lead quality, it can be removed to streamline the form and reduce friction for potential leads.