Deseas saber si tu competidor prefiere dirigir sus anuncios a usuarios móviles o de escritorio. ¿Qué informe de SEMrush deberías usar?

The Advertising Research report (Investigación de la publicidad) is the correct choice because it provides insights into a competitor's paid search campaigns, including the devices (mobile or desktop) they target with their ads. This report details ad copies, keywords, and traffic distribution, directly answering the question about device preference. Keyword Magic Tool is for keyword research, not competitor ad analysis. PLA Research (Investigación de PLA) focuses on Product Listing Ads, which is a specific type of ad and doesn't cover general device targeting for all ad types. Organic Research (Investigación orgánica) analyzes organic search performance, not paid advertising strategies.