Diana is a digital marketing specialist tasked with measuring the pipeline and revenue generated from her LinkedIn campaigns to inform future budget allocation. Which LinkedIn tool would she use to achieve this?

LinkedIn’s revenue attribution reporting connects CRM opportunity and revenue data with LinkedIn marketing activity. It helps measure influenced pipeline, revenue won, return on ad spend, and opportunity-level impact. These metrics support budget allocation because they show business outcomes beyond clicks, impressions, or leads. The report is managed through Business Manager and is built for connecting marketing activity to pipeline and revenue performance.