Digital marketing isn’t just about selling your products internationally.Itcanbe used to great effect for local businesses.What do we mean by‘local businesses’?

A local business is defined by its operational presence within a specific geographic area, serving customers primarily from that region. This is the most accurate and general definition. Option B is too restrictive; a local business isn't limited to a 5 km radius, as its service area can vary significantly depending on the business type and location (e.g., a rural business might serve a much larger area). Option C is incorrect because the age of a business does not determine if it is local; a new business operating in a specific community is still considered local.