Digital signage and audio promoted in the retailer stores by brand advertisers are not considered part of the omni channel Retail Media ecosystem. True or false?

The statement is False because digital signage and audio promoted in retailer stores by brand advertisers are indeed considered part of the omnichannel Retail Media ecosystem. Omnichannel retail media includes a range of advertising strategies that aim to engage consumers across various touchpoints, both online and offline. This includes digital signage and audio within physical retail stores, which complement digital advertising on e-commerce platforms. By incorporating in-store elements such as digital screens and audio ads, brand advertisers can create a seamless and integrated experience for shoppers, influencing their purchasing decisions both in-store and online. This broader definition of retail media reflects how the ecosystem spans across different channels, providing a comprehensive approach to reaching consumers wherever they are engaging with the brand.