During a brand's most recent Pinterest brand lift study, results show that consumers did not have any statistically significant lift as it related to brand awareness. For its upcoming campaign launch, the brand plans to utilize these findings and implement a secondary study to retest the existing creative. What is a major change the brand can make to help improve brand awareness lift using the same investment?

When a brand lift study results in no statistically significant lift in brand awareness, it often means that although the content might be engaging, viewers are not successfully associating that content with the brand. Implementing this major creative change is a proven strategy for several reasons: Instant Brand Attribution: Pinterest users often scroll quickly through their feeds. If your logo only appears at the very end of a 15-second video, a user who scrolls past after 5 seconds will never know which brand served the ad. Keeping the logo visible from the first frame ensures that every second of "eye-on-screen" time contributes to brand recall.