During a conversation with a fellow business owner, you mention Discovery ads to Rohan, a friend of yours. How would you describe Discovery ads to Rohan?

Google now documents this campaign family under Demand Gen campaigns, which continue the Discovery format across Google’s visual surfaces. Their value comes from using Google signals to match ads to users based on interests, intent, and likely responsiveness across properties such as YouTube, Discover, and Gmail. That makes them useful for reaching people in moments when they are most likely to engage or act, rather than relying on static placement alone. The core benefit is intent-informed reach across Google properties, not an extension feature or an off-platform placement model