During initiation of a multimedia exhibition-design project, the project manager is preparing the project management plan. What should the project manager do to complete this task?

The correct answer is to clarify high-level business requirements with the event organizer. During initiation, the project manager needs to understand the project's purpose and what it aims to achieve. The event organizer is the primary stakeholder who can provide these essential business requirements, which then form the foundation for defining project deliverables. Initiating a survey to gather end-customer opinions is premature during initiation; detailed content prioritization typically happens later in planning. Initiating an additional services agreement is not a standard initiation task; contractual clarity should ideally be established before or during contracting, not as a contingency during project planning. Benchmarking deliverable lists from similar exhibitions can be a helpful input, but it's secondary to directly understanding the specific business requirements from the primary stakeholder for this project.