During quality control, the project manager finds the quality management plan lacks how the final user will perceive the product's benefits versus the actual product. What should the project manager do first?

The project manager should submit a change request to analyze a new set of quality tests. This is the formal process for addressing a deficiency in a project management plan. The change request allows for proper evaluation of the proposed changes, their impact, and approval before implementation. Asking the product or quality manager directly to add tests bypasses the formal change control process, which is essential for maintaining project integrity and documentation. Letting the product go to market without addressing this gap is reactive and could lead to significant customer dissatisfaction and rework, which is contrary to proactive quality management.