During the ad serving process, a user visits a site with an available ad slot and Campaign Manager 360 selects an advertiser’s ad. What's the immediate next step performed by the ad server?
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Correct answer: Supplies creative based on audience and contextual signals..
Why this is the answer
After an ad is selected, Campaign Manager 360 returns the eligible creative for the available ad slot. Creative delivery is based on the ad setup, placement assignment, and targeting criteria that apply to that impression. Audience and contextual signals can affect which eligible ad or creative is served. Measurement occurs after the impression, click, or later Floodlight activity is recorded.
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