E lodie is running shopping campaigns for her new website.Which bid strategies are available to her?

E lodie is running shopping campaigns for her new website,and the bid strategies available to her include Target return on advertising spend,Maximize clicks,and Enhanced cost per click.The Target return on advertising spend(ROAS) strategy is designed to help advertisers achieve a specific revenue return on their ad spend,making it ideal for maximizing profitability.This strategy focuses on driving high-value conversions and can be particularly effective in ensuring that the campaign meets financial objectives.The Maximize clicks strategy is aimed at generating the highest number of clicks within a given budget, which can help drive traffic toE lodie's website and increase visibility and potential sales.This strategy is beneficial for new websites looking to build their audience and gain more exposure.Enhanced cost per click(eCPC)is another available strategy that adjusts manual bids for clicks that seem more likely to lead to a sale or conversion.It uses machine learning to optimize bids based on the likelihood of conversion,providing a balanced approach that can enhance the efficiency of ad spending without requiring a complete shift to fully automated bidding.These bid strategies offer a range of options from performance-focused goals to traffic maximization,allowing E lodie to choose the one that best aligns with her campaign objectives.Notably,the Maximize conversions strategy,while commonly used in other campaign types,is not listed among the available options for shopping campaigns,which typically focus more on traffic and sales value metrics rather than sheer conversion volume.Therefore,E lodie can leverage these strategies to optimize her ad spend and achieve her desired outcomes effectively.