Ebony is looking to track downloads on an eBook her team has created. Her website’s policy takes 6 to 9 months to get new tracking tags implemented, but she needs to promote this eBook starting next week. Which product should she use with her ads to track downloads?
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Correct answer: Lead Gen Forms.
Why this is the answer
Lead Gen Forms are the correct choice because they capture lead information directly on LinkedIn, eliminating the need for website tracking tags. This is ideal for Ebony's situation, as her website's slow tag implementation process would prevent her from tracking downloads in time for her campaign. Website Retargeting focuses on re-engaging users who have already visited a website, not on tracking new conversions. Conversion Tracking requires tags to be placed on the website to monitor specific actions, which is precisely what Ebony cannot do. Website Demographics provides insights into website visitor characteristics, but doesn't track conversions like eBook downloads.
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