Edward clicked on a Reddit ad while browsing r/NoLawns and made a purchase. Which of the following conversion types would this be an example of?

This is a click conversion because Edward directly interacted with the ad by clicking on it, which then led to a purchase. A click conversion tracks actions taken by users who have clicked on your ad. A view conversion, also known as an impression conversion or view-through conversion, would occur if Edward had seen the ad but not clicked on it, and then later navigated to the advertiser's site and made a purchase within the attribution window. Since he clicked the ad, it's a click conversion.