Eliza has focused her multichannel campaign objective to target customers who attend her classes most frequently. Before she starts to build her emails, what should she do?

Both options are crucial for Eliza's success. Ensuring her campaign synchronizes within her overall multichannel strategy (e.g., social media, website) provides a consistent brand experience and reinforces her message across different touchpoints, making the campaign more effective. Considering what frequent customers have liked and disliked about past campaigns allows Eliza to tailor her new emails to their preferences, increasing engagement and the likelihood of achieving her objective. This personalization is key to retaining and further engaging her most loyal customers. Incorporating multiple CTAs can dilute the campaign's focus and confuse recipients, especially when targeting a specific objective. Trying to get new subscribers is a separate objective; Eliza's current goal is to target existing frequent customers, so diverting resources to new subscriber acquisition would be counterproductive to her stated objective.