Eliza is running a campaign to promote a new product and wants to track conversions on her website. With Website Actions enabled, she captures data such as page visits and form submissions. What is the most efficient way for Eliza to associate this data with her campaign and measure its impact?

The most efficient way for Eliza to measure campaign impact is by turning the captured data into tracked conversions and linking them to her campaign. Website Actions capture raw data like page visits and form submissions. To make this data meaningful for campaign measurement, it needs to be defined as specific conversion events (e.g., "Product Purchase" from a form submission) within the LinkedIn Ads platform. Linking these tracked conversions to her campaign allows Eliza to directly attribute campaign performance to these desired actions, providing clear ROI. Only tracking total homepage visitors is insufficient as it doesn't measure specific desired actions. Comparing website traffic before and after without event tracking is too broad and doesn't isolate campaign impact on conversions. Manually inputting data is inefficient, prone to errors, and doesn't leverage the platform's attribution capabilities.