Eliza wants to know how confident she can be in her latest ad campaign’s success. After conducting an experiment with LinkedIn’s tools, she notices a very low p-value. What does a low p-value tell Eliza about her campaign’s results?
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Correct answer: The low p-value suggests that the campaign’s success is highly likely due to the ads themselves and not random chance..
Why this is the answer
A low p-value indicates that the observed performance difference is unlikely to be caused by random chance. In LinkedIn experimentation, this supports stronger confidence that the campaign result is tied to ad exposure or the tested campaign variable. It helps validate whether the result is statistically meaningful rather than a normal fluctuation. This makes the finding more useful for optimization decisions in Campaign Manager .
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