Elizaveta is launching a Display campaign for a business with a longer than average sales cycle.She's thinking of setting up a custom view-through conversion look back window instead of the default window. Why should Elizaveta consider setting up her own window?

Elizaveta should consider setting up her own custom view-through conversion look back window because it will allowherto**identify more impressions for ads that weren't interacted with but later resulted in a conversion**.In cases where the sales cycle is longer,users might not convert immediately after interacting with an ad.They might see the ad,then comeback and convert at a later time.A custom window gives her the flexibility to extend the attribution window to capture these conversions,providing a more accurate representation of the ad's impact on the longer sales cycle.