Elizaveta is launching a Display campaign for a business with a longer than average sales cycle. She's thinking of setting up a custom view-through conversion lookback window instead of the default window. Why should Elizaveta consider setting up her own window?
Choose an answer
Tap an option to check your answer.
Correct answer: It allow her to identify more impressions for ads that weren't interacted with but later resulted in a conversion..
Why this is the answer
A custom view-through conversion window is useful when the business has a longer sales cycle, because customers may convert several days after only seeing a Display ad. Google Ads defines view-through conversions as conversions that happen after an ad impression when the user does not interact with the ad first. The window controls how long after that impression Google Ads can still count the conversion, and the default view-through conversion window is 1 day unless it is changed. Extending the window can therefore capture more delayed post-impression conversions and give a more accurate measurement of Display impact
Pass your exam — without the endless answer hunt
Get every verified question and explanation for this exam in one place, and save hours of prep. 1,000+ certifications · 20+ languages · free to start.
Pass your exam faster → No card needed