Emilia has set up a sponsored ads campaign with a $10 daily budget. Which of the following is true? (Select 2)
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Correct answer: Emilia may spend up to 10% more per day, but not more than $300 in a 30-day month., Emilia may spend less that $10 per day..
Why this is the answer
Sponsored ads campaigns operate with daily budgets, but actual daily spend can fluctuate. While the average daily spend aims for the set budget, platforms often allow for overdelivery, meaning they can spend up to 10% more than the daily budget on any given day to capture valuable clicks. However, this overdelivery is capped monthly; the total spend for a 30-day period will not exceed 30 times the daily budget (e.g., $10/day 30 days = $300). Conversely, if ad opportunities are limited, the campaign may spend less than the daily budget. Therefore, "Emilia will spend $10 for the lifetime of the campaign" and "Emilia will spend more than $300 in a 30-day month" are incorrect because daily spend can vary and monthly spend is capped.
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