Emmeline has gathered a month’s worth of data, but on its own, it doesn’t tell her much about the performance of her blogs and social media posts. How can she find out if her strategy is working? Select the 2 correct answers, then submit.

The useful step is to compare current results with a relevant earlier period instead of looking at one month of data by itself. Google Analytics allows reports to compare one date range with a previous period, which helps show whether performance is improving or declining over time. The Pages and screens report is suitable for checking whether blog content is performing better than before, and the Traffic acquisition report is designed to show where website visitors are coming from, including social channels. These comparisons make it possible to judge whether the chosen channels are contributing more effectively to the strategy