Emmeline recently posted two new blogs on the Sunny Bakes website. Their analytics tool revealed that this is how the blogs performed: Why the French breakfast is better: 200 views with users spending an average of 30 seconds on the page A local sunrise hike – with breakfast: 1000 views with users spending an average of 90 seconds on the page Select each box and choose the correct option, then submit.

The article about the local hike performed better on both views and average engagement time, which are strong indicators of audience interest. Higher views show that more people chose that content, and longer engagement time shows they stayed with it for longer. When one page leads on both reach and engagement, it is the stronger signal of topic preference. This points to greater interest in locally relevant outdoor content than in the alternative topic