Emmeline wants to sell Sunny Bakes Breakfast Boxes through her website. She has decided to choose blog posts and social media posts as her digital channels, but she isn’t sure how to track if her strategy is working. Which conversion metrics should Emmeline focus on? Select the 3 correct answers, then submit.

The strongest measurement set follows the path from discovery to sale. Traffic acquisition report shows where website visitors come from, so it helps confirm whether social posts are bringing people to the site. A content signal such as blog page views is also useful because it shows whether the blog channel is attracting attention and supporting interest in the offer. Ecommerce purchases report and the Purchases metric show how well items are performing and how many completed purchases happen on the site, which makes them the clearest sales outcome measure. Together, these measures show whether social activity drives visits, blog content holds attention, and the website produces Breakfast Box sales