En explorant Social Media Tracker, vous découvrez que votre publication la plus performante sur Twitter a gagné 120 mentions j'aime, 18 retweets et 12 commentaires, tandis que la première publication de votre concurrent a reçu 147 j'aime et 53 retweets. Votre audience est composée de 9 000 utilisateurs et votre concurrent de 12 000 utilisateurs. Quel post a un taux d'engagement plus élevé ?
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Correct answer: Les deux ont des taux d'engagement égaux.
Why this is the answer
The question asks to compare engagement rates, but it provides only raw engagement numbers (likes, retweets, comments) and audience sizes. To calculate an engagement rate, you typically divide the total engagements by the audience size and multiply by 100. However, the question does not provide the total engagements for the competitor's post, as it's missing the number of comments. Without this crucial piece of data, a direct, accurate comparison of engagement rates is impossible. Therefore, the posts cannot be compared based on the information given.
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