En la herramienta Brand Monitoring, puedes comparar tu marca con las de tus competidores según…

In Semrush Brand Monitoring, you can compare your brand with competitors based on the "Número de menciones" (Number of mentions). This metric directly reflects the volume of online discussions and mentions each brand receives across various sources, providing a clear indication of their relative visibility and share of voice. While "Seguidores en Twitter" (Twitter followers) and "Me gusta" (Likes) are social media metrics, Brand Monitoring focuses on broader online mentions, not just specific social platform engagement. "Número de mencionadores" (Number of mentioners) is a related but distinct metric; while it indicates the reach of mentions, the total "Número de menciones" is the primary comparative metric for overall brand presence in this tool.