Engagement Retargeting lets you reach users who have:

Engagement Retargeting on Reddit Ads specifically targets users who have previously interacted with your content on the platform. This includes actions like viewing your videos, clicking on your ads, or engaging with your posts. This method leverages past on-platform behavior to re-engage interested users. Subscribing to an email newsletter or visiting your website are actions that occur off-platform, requiring different retargeting methods like Custom Audiences based on email lists or Reddit Pixel for website visitors. Following your brand on social media is a broader social media engagement, but Reddit's Engagement Retargeting focuses on interactions with your ads and content directly on Reddit.