Esmeralda runs a local bike shop.If she advertises her shop using the internet, Esmeralda could reach people in many different countries.But she doesn’twant todothat.She wants to target her online ads to local customers.How can she do this effectively?

To effectively target local customers, Esmeralda should utilize geotargeting by showing ads to people within a specific radius, like 10 miles, of her shop. This ensures her ads are seen by potential customers who are physically close enough to visit. Displaying ads during her shop's opening hours is also crucial, as it ensures her message reaches customers when they are most likely to act on it and visit. Finally, tailoring her ads with local language, offers, or imagery relevant to the community will resonate more strongly with local customers, making the ads more effective.