Estás ejecutando un sitio web completamente nuevo, y ahora estás analizando el sitio web de tu competidor para crear tu lista de palabras clave inicial. Elige dos escenarios óptimos.
Choose an answer
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Correct answer: Explorar la pestaña Posiciones de Investigación orgánica para encontrar palabras clave relevantes con las cuales tu competidor ya está rankeado en los primeros resultados de búsqueda., Usar la brecha de palabras clave para descubrir las coincidencias y diferencias en los perfiles de palabras clave tuyos y de tus competidores..
Why this is the answer
When building an initial keyword list for a new website, analyzing competitors is crucial. Exploring the "Organic Research Positions" tab allows you to identify keywords your competitors already rank for in top search results. This provides a proven list of relevant terms that drive traffic in your niche. Using "Keyword Gap" is also optimal because it directly compares your (currently empty) keyword profile with your competitors'. This reveals keywords they rank for that you don't, highlighting opportunities for your new site to target. The option of creating a list and then checking Keyword Difficulty is less efficient for an initial list; competitor analysis provides a more data-driven starting point.
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