Evan has been working on improving the mobile experience for Cooking Genius.The owner of Cooking Genius is interested in quantifying the impact that Evan's work has had.Evan knows that one way of doing this is to calculate the relative mobile conversion rate(relmCvR).How can Evan calculate rel m CvR for Cooking Genius?
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Correct answer: By dividing the mobile conversion rate by the desktop conversion rate.
Why this is the answer
The correct answer is By dividing the mobile conversion rate by the desktop conversion rate.Evan can calculate the relative mobile conversion rate(relmCvR)for Cooking Genius by comparing the performance of mobile conversions to desktop conversions.This ratio helps quantify how well the mobile platform is performing relative to the desktop platform in terms of converting visitors into customers.By dividing the mobile conversion rate by the desktop conversion rate,Evan can determine whether mobile users are converting at a higher,lower,or similar rate compared to desktop users.Are lm CvR greater than 1 indicates that the mobile platform is outperforming desktop,while a ratio less than 1 suggests the opposite.This calculation allows Evan to assess the impact of his improvements to the mobile experience objectively,providing actionable insights for further optimization efforts.Therefore,dividing the mobile conversion rate by the desktop conversion rate is the correct method for Evan to quantify and understand the effectiveness of his work on improving Cooking Genius'mobile user experience relative to desktop.
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