Evan has been working on improving the mobile experience for Cooking Genius. The owner of Cooking Genius is interested in quantifying the impact that Evan's work has had. Evan knows that one way of doing this is to calculate the relative mobile conversion rate (rel mCvR). How can Evan calculate rel mCvR for Cooking Genius?
Choose an answer
Tap an option to check your answer.
Correct answer: By dividing the mobile conversion rate by the desktop conversion rate.
Why this is the answer
By dividing the mobile conversion rate by the desktop conversion rate is correct because the relative mobile conversion rate (rel mCvR) compares mobile performance directly to desktop performance. This calculation allows Evan to quantify how effectively mobile users are converting relative to desktop users, helping CookingGenius measure the impact of improvements made to the mobile experience.
Pass your exam — without the endless answer hunt
Get every verified question and explanation for this exam in one place, and save hours of prep. 1,000+ certifications · 20+ languages · free to start.
Pass your exam faster → No card needed