Excellent keyword research is a one-and-done tactic - you should only do it once to boost your site rankings.
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Correct answer: FALSE.
Why this is the answer
Excellent keyword research is an ongoing process, not a one-time task. Search trends, user intent, and competitor strategies constantly evolve. Regularly updating your keyword research ensures your content remains relevant, targets current user needs, and adapts to algorithm changes. A "one-and-done" approach would quickly lead to outdated content and missed opportunities, causing your site rankings to stagnate or decline over time.
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