Felix is measuring view-through conversions(VTCs)with another network and he'sbeen advised to measure VT Cs with Google too.Why should Felix measure VT Cs with Google in addition to the network that he uses?

The correct answer is He'll receive consistent measurement across his marketing landscape.Felix should measure view-through conversions(VTCs)with Google in addition to the network he currently uses to ensure consistent and comprehensive measurement across his marketing efforts.Consistency in measurement allows Felix to accurately assess the impact of his advertising campaigns across different channels and platforms,providing a unified view of performance metrics and attribution insights.By measuring VT Cs with Google,Felix can gain a holistic understanding of how various touch points contribute to conversions and customer acquisition,enabling more informed decision-making and optimization of his marketing strategies. Moreover,consistent measurement across platforms facilitates comparative analysis and benchmarking against industry standards, helping Felix identify areas for improvement and opportunities for growth.Therefore,by leveraging Google's measurement capabilities alongside his existing network,Felix can achieve a more complete and accurate understanding of the effectiveness of his advertising efforts,ultimately driving better outcomes and maximizing return on investment.